Privacy policy

Updated January 2, 2022

1. Please Read Carefully
This Online Privacy Policy describes the information STR8 d/b/a STR8 (“Company”) collects
about you though our websites and all other services we provide (collectively, the “Services”),
how we use and share that information, and the privacy choices we offer. This policy applies to
information we collect when you access or use our websites (collectively, the “Site”), when you
use our Services or when you otherwise interact with us. This Online Privacy Policy does not
cover the privacy practices of the Dental Network described in the Company’s Terms of Use.

2. Changes to this Online Privacy Policy
We may change this Online Privacy Policy from time to time. If we make changes, we will
notify you by posting the updated policy on our Site and revising the “Last Updated” date above.
We encourage you to review the Online Privacy Policy whenever you use our Services to stay
informed about our information practices and about ways you can help protect your privacy.

3. Confidentiality of Health Information
Health information that Company receives and/or creates about you that identifies you personally
and relates to your past, present, or future health, treatment, or payment for healthcare services,
may be “protected health information” under the Health Insurance Portability and Accountability
Act of 1996 (“HIPAA”) and the Health Information Technology for Economic and Clinical
Health Act (“HITECH Act”). Your health information may also be protected by state privacy
and laws and regulations.
Company understands that health information about you and your health is personal. We support
your privacy and make sure that the transmittal and use of your health information complies with
all laws. In this regard, where applicable, we comply with HIPAA, HITECH, and other relevant
state laws and regulations by entering into Business Associate Agreements with the dental
providers for which we provide services to ensure that your protected health information is
appropriately safeguarded. This Online Privacy Policy does not address how dental providers
will use and disclose your health information. Each dental provider has its own Notice of Privacy
Practices. If you have questions about the privacy of the information collected by the dental
providers who provide services to you, please ask them for a copy of their Notice of Privacy
Practices.

4. Use of Services
Your access to and use of our Services are subject to certain terms and conditions, which are set
forth in our Terms of Use.

5. Collection of Information

5.1 Information You Provide
We collect information you provide, such as when you email us, sign up through our Site, or
submit information through our Site. We may collect, but are not limited to collecting, the
following information: your name, gender, email address, mailing address, phone number, date
of birth, insurance provider information, payment card numbers, bank account number, bank
routing number, history of medical and dental care, and issues we can help you with.

5.2 Children
Company does not knowingly collect or maintain personally identifiable information from
persons under 18 years of age without verifiable parental consent, and no part of the Services are
directed at persons under 18. If you are under 18 years of age, then please do not use the
Services. If Company learns that personally identifiable information of persons less than 18 years
of age has been collected without verifiable parental consent, then Company will take the
appropriate steps to delete this information. To make such a request, please contact us at
contact@str8oralcare.com.

5.3 Information We Collect from Your Use of the Services
We collect information about you when you use our Site, including, but not limited to the
following:

•    Account Information. When you register with us using the Site to create an account and
become a registered user, you will need to provide us with certain personally identifiable
information to complete the registration, including information that can be used to contact or
identify you and credit card or other billing information in some cases.

•    Device Information. We may automatically collect certain information about the computer or
devices (including mobile devices) you use to access the Services. For example, we may collect
and analyze information such as (a) IP addresses, geolocation information (as described in the
next section below), unique device identifiers and other information about your mobile phone or
other mobile device(s), browser types, browser language, operating system, the state or country
from which you accessed the Services; and (b) information related to the ways in which you
interact with the Services, such as: referring and exit pages and URLs, platform type, the number
of clicks, domain names, landing pages, pages and content viewed and the order of those pages,
the amount of time spent on particular pages, the date and time you used the Services, the
frequency of your use of the Services, error logs, and other similar information. As described
further below, we may use third-party analytics providers and technologies, including cookies
and similar tools, to assist in collecting this information.

•    Location Information. We may collect different types of information about your location,
including general information (e.g., IP address, zip code) and more specific information (e.g.,
GPS-based functionality on mobile devices used to access the Services), and may use that
information to customize the Services with location-based information, advertising, and features.
For example, if your IP address indicates an origin in Los Angeles, California, the Services may
be personalized with Los Angeles-specific information and advertisements. In order to do this,
your location information may be shared with our agents, vendors or advertisers. If you access
the Services through a mobile device and you do not want your device to provide us with
location-tracking information, you can disable the GPS or other location-tracking functions on
your device, provided your device allows you to do this. See your device manufacturer’s
instructions for further details.

•    Cookies and Other Electronic Technologies. We may use the tools outlined below in order to
better understand users. As we adopt additional technologies, we may also gather additional
information through other methods.

•    Cookies: “Cookies” are small computer files transferred to your computing device that
contain information such as user ID, user preferences, lists of pages visited and activities
conducted while using the Services. We use Cookies to help us improve or tailor the Services by
tracking your navigation habits, storing your authentication status so you do not have to re-enter
your credentials each time you use the Services, customizing your experience with the Services,
and for analytics and fraud prevention.
We may use a type of advertising commonly known as interest-based or online behavioral
advertising. This means that some of our business partners use Cookies to display Company ads
on other websites and services based on information about your use of the Services and on your
interests (as inferred from your online activity). Other Cookies used by our business partners
may collect information when you use the Services, such as the IP address, mobile device ID,
operating system, browser, web page interactions, the geographic location of your internet
service provider, and demographic information such as sex and age range. These Cookies help
Company learn more about our users’ demographics and internet behaviors.

For more information on cookies, visit http://www.allaboutcookies.org.

•    Web Beacons: “Web Beacons” (a.k.a. clear GIFs or pixel tags) are tiny graphic image files
imbedded invisibly in a web page or email that may be used to collect anonymous information
about your use of our Services, the websites of selected advertisers, and the emails, special
promotions or newsletters that we send you. The information collected by Web Beacons allows
us to analyze how many people are using the Services, using the selected advertisers’ websites or
opening our emails, and for what purpose, and also allows us to enhance our interest-based
advertising.

•    Website Analytics: We may use third-party website analytics services in connection with the
website, including, for example, to register mouse clicks, mouse movements, scrolling activity
and text that you type into the website or mobile application. These website analytics services
generally do not collect personal information unless you voluntarily provide it and generally do
not track your browsing habits across websites which do not use their services. We use the
information collected from these services to help make the website easier to use.

•    Mobile Device Identifiers: Mobile device identifiers are data stored on your mobile device
that may track mobile device and data and activities occurring on and through it, as well as the
applications installed on it. Mobile device identifiers enable collection of personal information
(such as media access control, address and location) and traffic data. Mobile device identifiers
help Company learn more about our users’ demographics and internet behaviors.

5.4 Information from Third Parties
We may obtain additional information about you from third parties such as marketers, partners,
researchers, and others. We may combine information that we collect from you with information
about you that we obtain from such third parties and information derived from any other
subscription, product, or service we provide.

5.5 Aggregate or De-identified Data
We may aggregate and/or de-identify information collected by the Services or via other means so
that the information is not intended to identify you. Our use and disclosure of aggregated and/or
de-identified information is not subject to any restrictions under this Online Privacy Policy, and
we may disclose it to others without limitation for any purpose, in accordance with applicable
laws and regulations.

6. Use of Information
We use the information that we collect for the following purposes:

•    For the purposes for which you provided the information;

•    To contact you when necessary or requested;

•    To personalize your experience with the Services by informing you of products, programs,
events, services, and promotions of Company, our affiliates, our partners and/or third parties that
we believe may be of interest to you (see the “Opt-In Policy” below);

•    To fulfill your purchase from us, including, to process your payments, communicate with you
regarding your purchase or provide you with related customer service;

•    To provide, maintain, administer, improve, or expand the Services, perform business
analyses, or for other internal purposes to support, improve or enhance our business, the
Services, and other products and services we offer;

•    To customize and tailor your experience of the Services;

•    To send mobile notifications (you may opt-out of this service)

•    To send emails and other communications that display content that we think will interest you
and according to your preferences;

•    To send you news and information about our Services;

•    To track and analyze trends and usage in connection with our Services;

•    To better understand who uses the Services and how we can deliver a better user experience;

•    To combine information received from third parties with the information that we have from
or about you and use the combined information for any of the purposes described in this Online
Privacy Policy;

•    To use statistical information that we collect in any way permitted by law, including from
third parties in connection with their commercial and marketing efforts;

•    To prevent, detect, and investigate security breaches, fraud, and other potentially illegal or
prohibited activities;

•    To enforce the legal terms that govern your use of the Services;

•    To protect our rights or property;

•    To administer and troubleshoot the Services; and

•    For any other purpose disclosed to you in connection with our Services.

We may use third-party service providers to process and store personal information in the United
States and other countries.

7. Sharing of Information
We may share personal information about you as follows:

•    With dental providers, in connection with the Services you request;

•    With third parties to provide, maintain, and improve our Services, including service providers
who access information about you to perform services on our behalf;

•    In connection with, or during the negotiation of, any merger, sale of company stock or assets,
financing, acquisition, bankruptcy, divestiture or dissolution of all or a portion of our business
(but only under non-disclosure and confidentiality agreements and protections);

•    If we believe that disclosure is reasonably necessary to comply with any applicable law,
regulation, legal process or governmental request; to enforce applicable user agreements or
policies; to protect the security or integrity of our Services; and to protect us, our users or the
public from harm or illegal activities; and

•    With your consent.
We may also share aggregated, non-personally identifiable information with third parties.

8. Opt-In Policy
When you supply us with personally identifiable information in connection with your use of the
Services, you may be asked to indicate whether you are interested in receiving information from
us about our product and service offerings and if you would like us to share personally
identifiable information about you with our affiliates, partners or other third parties for their
marketing purposes. If you do choose to opt-in, you will receive such communications and/or we
will share your information in accordance with your “opt-in” consent.

You may, of course, choose not to receive additional marketing information from us or choose
not to allow our sharing of your personally identifiable information as follows: At any time, you
can follow a link provided in our marketing-related email messages (but excluding e-commerce
confirmations and other administrative emails) to opt out from receiving such communications;
or at any time, you can contact us in accordance with the “Contact Us” section below to opt out
from receiving such communications.
If you decide to contact us to change your contact preferences to opt out of receiving
communications from us, please specify clearly which of the following choices you are opting
out of: (a) Receiving marketing communications from us; (b) Allowing us to share personally
identifiable information about you with our affiliates and partners for their marketing purposes;
and/or (c) Allowing us to share personally identifiable information about you with other third
parties for their marketing purposes.

We will endeavor to implement your requested change as soon as reasonably practicable after
receiving your request. Please be aware that your requested change will not be effective until we
implement such change. Please note that if you choose not to allow our sharing of your
personally identifiable information, we are not responsible for removing your personally
identifiable information from the databases of third parties with which we have already shared
your personally identifiable information as of the date that we implement your request. If you
wish to cease receiving marketing-related e-mails from these third parties, please contact them
directly or utilize any opt-out mechanisms in their privacy policies or marketing-related e-mails.

Please note that if you do opt-out of receiving marketing-related messages from us, we may still
send you important administrative messages. You cannot opt-out from receiving these
administrative messages. We reserve the right, from time to time, to contact former customers or
users of the Services for administrative purposes or in order to comply with applicable laws,
rules or regulations.

9. Social Media and Third Party Platforms
Certain sections or functionalities on our Services may permit you to share information on third
party social media sites or platforms such as Facebook, Instagram, LinkedIn, Twitter, Google+,
or other similar sites (collectively, “Social Media Sites”). Company does not own or control such
Social Media Sites, and posting your information on Social Media Sites is subject to the third
party’s Online Privacy Policy and other legal terms, which may not provide privacy protections
with which you agree. Company is not responsible for any act or omission of any Social Media
Site, nor are we responsible for the consequences of your choosing to share your information on
Social Media Sites.

10. Security
We take reasonable measures, including administrative, technical, and physical safeguards, to
help protect personal information from loss, theft, misuse, unauthorized access, disclosure,
alteration, and destruction. Unfortunately, no data transmission over the Internet can be

guaranteed to be 100% secure. As a result, while we strive to protect your personal information,
Company cannot ensure or warrant the security of any information you transmit to us or from our
online products or services, and you do so at your own risk.

11. Your Privacy Choices

11.1 How You Can Access and Update Your Information
You may update or correct information about yourself at any time or by emailing us at
contact@str8oralcare.com.

11.2 Cookies
Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to
set your browser to remove or reject cookies; however, our Services may not function properly if
you do so.

11.3 Options for Opting out of Cookies and Mobile Device Identifiers
If you are interested in more information about interest-based advertising and how you can
generally control cookies from being put on your computer to deliver tailored advertising, you
may visit the Network Advertising Initiative’s Consumer Opt-Out link, the Digital Advertising
Alliance’s Consumer Opt-Out link or TRUSTe’s Advertising Choices Page to opt-out of
receiving tailored advertising from companies that participate in those programs.

Please note that even after opting out of interest-based advertising, you may still see Company’s
advertisements that are not interest-based (i.e., not targeted toward you). Also, opting out does
not mean that Company is no longer using its tracking tools—Company still may collect
information about your use of the Services even after you have opted out of interest-based
advertisements and may still serve advertisements to you via the Services based on information it
collects via the Services.

11.4 How Company Responds to Browser “Do Not Track” Signals
We are committed to providing you with meaningful choices about the information collected on
our Site for third-party purposes, and that is why we provide above the Network Advertising
Initiative’s “Consumer Opt-out” link, Digital Advertising Alliance’s Consumer Opt-Out Link,
and TRUSTe’s Advertising Choices page. However, we do not recognize or respond to browser-
initiated Do Not Track signals, as the Internet industry is currently still working on Do Not Track
standards, implementations and solutions. For more information about DNT signals, visit
allaboutdnt.com.

11.5 Links to Other Websites

Our Services may contain links to other websites and those websites may not follow the same
privacy practices as Company. We are not responsible for the privacy practices of third party
websites. We encourage you to read the privacy policies of such third parties to learn more about
their privacy practices.

11.6 Your California Privacy Rights
View the full California Privacy Policy.

11.7 No Rights of Third Parties
This Online Privacy Policy does not create rights enforceable by third parties.

11.8 How to Contact Us
Please contact us with any questions or concerns regarding this Online Privacy Policy at:
STR8 d/b/a STR8 Oral Care
217 E Cherry Ave
Jonesboro, AR 72401
Phone: 870-897-5683 
Email: contact@str8oralcare.com